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Sonoma Market

Sonoma, CA 95476
6 a.m. to 9:30 p.m.
(707) 996-3411
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Tender Belly Bacon: Certified Awesome

bacon-wrapped jalapeño poppers with tender belly logo

You can’t buy happiness, but you can buy bacon, and Tender Belly Bacon makes us very happy indeed. We’re always on the hunt for the best artisanal products around, and we’re particularly excited about this sizzling star. Along with being environmentally conscious and caring for the well-being of their animals, they also have incredibly high standards and a commitment to quality that result in some of the best bacon you’ve ever tasted.

Founded in 2010 by two brothers from Iowa, Tender Belly crafts bacon and other pork products so fine they’re certified awesome. How do they do it? For starters, with vegetarian-fed and crate-free Heritage Breed hogs raised without antibiotics. This breed takes longer to mature and the extra fattiness leads to more marbling, which means juicier, more tender and more flavorful meat. They add no water while processing, and less water means more meat per pound. They also apply freshly ground spices by hand, then dry cure the meat for twelve days and smoke it for six hours with real hardwoods. 

Speaking of spices, you can enjoy Tender Belly Bacon in a variety of tantalizing flavors including their Signature Blend Dry-Rub Uncured Bacon, full of amazing flavor without any nitrates. For a coffee kick, try their Java variety, and if you’re on the Keto or Paleo plan, you’ll love their No Sugar option. Along with amazing bacon, Tender Belly also offers Berkshire Uncured Franks in all-natural casings. Best of all, you can find all of the above at Sonoma Market. 

Did we mention you can only find it at Sonoma Market and Nugget Markets? That’s right, folks. Nugget Markets is Tender Belly’s exclusive retail partner which means we’ve got the goods. Of course, the best taste test is to fry some up and see for yourself so drop by today get ready for bacon bliss.

  • bacon-wrapped jalapeño poppers with tender belly logo