Purple produce has a host of health-boosting perks! The purple color, which is almost a black-blue hue in some fruits and veggies, seen in blueberries, blackberries, purple potatoes, cabbage and cauliflower, eggplant, concord grapes, plums and even black rice comes from anthocyanins. These are special plant pigments that act as powerful antioxidants, which when inside of you, have an incredible array of health benefits.  

Cancer Fighter: Studies show that these rich purple-hued anthocyanins fight cancer-causing agents, which helps explain why fruit and vegetable eaters, especially those including purple varieties, have lower risk of certain cancers.

Heart Protector: Anthocyanins from purple produce have been shown to help lower circulating levels of the artery-damaging LDLs, which in turn may lower heart disease risk.

Circulation Benefactor: Numerous studies show these purple pigments help relax blood vessels, which comes as great news for those with mild to moderately elevated blood pressure (a risk factor for stroke and heart disease.)

Exercise Booster: Studies with athletes show that consuming anthocyanins from blueberries, chocolate and purple produce helps improve blood flow to muscles. This in turn improves performance by boosting the flow of oxygen to working muscles making exercise more efficient.